Advertising, branding and design
Advertising: the basics
Why every business should consider the possible benefits of advertising
Best practice in web design
The main design considerations to take into account in order to build effective websites
Choose and work with a designer
Hire the right designers and build a successful partnership - from initial selection to signing off final projects
Branding: the basics
What branding is, how to create and manage a brand and how it can help improve your business
Designing a successful brand
How to create a successful brand using design and how it can help your business
Choose and manage an advertising agency
How to get the best strategic, sales and campaign support from advertising agencies
Choosing the right advertising media
This interactive tool helps you identify the right media for your business and develop your own media plan
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them
Design and print your business stationery
Include the correct information on your stationery and design it to project the best image for your business
Get the right website for your business
This interactive tool will help you discover whether a website will help your business
PR: the basics
How to use the media and other sources of publicity to raise the profile of your business
Use design in your business
All you need to know about design - from business benefits to managing a design project and measuring its success
Managing your design projects
Successful design management can help your business be more competitive
